Photo Helen Korpak
HEL/LO is
about promoting dialogue and forging connections. London-based Finnish designer
Emmi Salonen of Studio EMMI is creating a strong visual image for the events,
including a HEL/LO blog and a set of postcards to reflect the ideas. “At the
core of the concept lies a dialogue between Helsinki and London. The logo
consists of two circles, hinting towards speech bubbles. By using two typefaces
for the logo, English Gill Sans by
Eric Gill and Finnish Cider by
Tomi Haaparanta, we get the conversation going,” Salonen says. Salonen is also
collaborating with Chrissie MacDonald of the creative collective Peepshow to
create a customised stage for each event. “Me
being a Finn and Chrissie English, will further emphasis the exchange of
ideas,” says Salonen. “It remains to be seen where this takes us…”
The Finnish Institute has been busy building links between the Helsinki and London
design communities and staging a number of commissions during the last few
years. “At London Design Festival 2010, Londoners were wooed by pop up restaurant
HEL YES! while in 2011 they found themselves dreaming and listening to
performances in the hems of a massive REDDRESS. These have been spaces to share
ideas and meet in. They were design-led projects with fresh takes on what the
role of the designer is and where design happens,” says Hanna Harris, programme director at the Finnish Institute. “With HEL/LO,
we wish to nurture those ideas and multiply the links. Let’s talk."